CASE STUDIES
Citizens for Support of Yelm Schools
Bond and Levy
(2018/19/20)
CSYS
About the Project
The Citizens for Support of Yelm Schools (CSYS) are a group of concerned voters and parents who see the need to be involved in their community and support their local school district. CSYS is working in partnership with Yelm Community Schools to “tell the story,” share school data and conduct voter outreach.
The Yelm community had not passed a school bond since 2003. CSYS knew that because of the failures to pass a bond in 2016 and 2018, they needed to change their strategy on how they would inform and reach voters. At the start of the campaign in 2018, CSYS invited me to join the team.
My Responsibilities
Digital Marketing Strategy
Video Production
Content Creation/Photography
Social Media Management
Facebook/Instagram Advertising
The Results
Key Outcomes
Over 60,000 people organically reached
32,568 video views
Pass of the YCS Bond Measure
First bond to pass in 16 years
320 Increase in likes/followers on Facebook
1500 + Engagements per month
"We hired Eddie on a campaign. His great listening skills result in capturing your vision, tailored to your audience. He instinctively knows how to tell your story effectively, while using beautiful imagery. I highly recommend him!"
- Paul & Sandra | CSYS Head Chair Members
In three months, we created over eight videos. Not only did we distribute our videos on social media, we also placed them in local movie theaters and ran targeted Facebook advertisements to increase brand awareness.
Our strategy was to create visuals that caught the attention of voters, create awareness of the bond measure, educate voters, and get the community involved in our efforts.
After a successful campaign, the Citizens for Support of Yelm Schools invited me back to the team in the fall of 2019 to help pass a levy measure for 2020. We had a successful levy campaign and it passed!